Recently, the Telangana Theatres Association urged the producers not to sign agreements with OTT platforms till October. After their statement, ‘Narappa’, ‘Tuck Jagadish’, ‘Maestro’ and ‘Vivaha Bhojanambu’ announced the direct OTT release of their movies. It’s now the turn of the Tamil Nadu Theatre Owners Association to issue a similar statement.
In their latest statement, the Association said that those Kollywood films that were released directly on OTT will not be screened in cinema halls (in the sense their re-release won’t be entertained). The Association also demanded that there should be a gap of at least 28 days between a theatrical run and its streaming date.
Earlier this year, Vijay’s ‘Master’ was streamed within 2 weeks of its theatrical release. Recently, ‘Boomika’ had a hybrid release, on TV and OTT. Several more Tamil movies are said to be in talks with streaming platforms.