Buzz! ZEE5 offers ‘Radhe’ model to Telugu producers

ZEE5, which released ‘Radhe’ (Hindi) in May, is said to be keen on replicating the pay-per-view experiment in Telugu as well. As per the buzz in the industry, a big-budget film is already in talks for such a release. 

A well-placed source, who is a distributor, today said that a few medium-budget movies, too, have been offered the pay-per-view model by the OTT platform. Last year, it wanted to release ‘Solo Brathuke So Better’ on a pay-per-view model in December. With theatres functioning in the Telugu States from December 25, the plan was dropped. 

Salman Khan’s ‘Radhe’ had a hybrid release. For the Indian audience, it was available on ZeePlex, the OTT arm of ZEE5. And it was released in theatres for the overseas model. A similar model has been favoured for the unnamed Telugu films. 

Even if the producers of two or three of the unnamed Telugu movies strike a deal with ZEE5, it will be good news for the audience. 

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