New trend: Wrap-up parties in Tollywood

Tollywood doesn’t lose an opportunity to celebrate a movie. A few years ago, audio release functions morphed into pre-release events. And everytime a song from a big-ticket movie is out, it’s seen as an occasion for celebrations on social media. Post-release success meets are another obsession here. 

The newest trend is to hold wrap-up parties ahead of a movie’s release. The other day, Akhil Akkineni’s ‘Most Eligible Bachelor’ celebrated one at a pub. Hosted by two ‘Jabardasth’ comedians, it is meant for public viewing online. A video will be released soon by GA2 Pictures so the viewers can enjoy the casual comedy between the hosts and the team of the film.

Today, a wrap-up party was held by the team of ‘Akhanda’. Hosted by producer Miriyala Ravindar Reddy, it was graced by Balakrishna, Pragya Jaiswal and director Boyapati Srinu as well.

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At this rate, wrap-up parties will be a regular affair in Tollywood very soon. 

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