New trend: Wrap-up parties in Tollywood

Tollywood doesn’t lose an opportunity to celebrate a movie. A few years ago, audio release functions morphed into pre-release events. And everytime a song from a big-ticket movie is out, it’s seen as an occasion for celebrations on social media. Post-release success meets are another obsession here. 

The newest trend is to hold wrap-up parties ahead of a movie’s release. The other day, Akhil Akkineni’s ‘Most Eligible Bachelor’ celebrated one at a pub. Hosted by two ‘Jabardasth’ comedians, it is meant for public viewing online. A video will be released soon by GA2 Pictures so the viewers can enjoy the casual comedy between the hosts and the team of the film.

Today, a wrap-up party was held by the team of ‘Akhanda’. Hosted by producer Miriyala Ravindar Reddy, it was graced by Balakrishna, Pragya Jaiswal and director Boyapati Srinu as well.


At this rate, wrap-up parties will be a regular affair in Tollywood very soon. 


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