OTTs must rise above regular names like Sree Mukhi

Chef Mantra is the latest offering from Aha. It is hosted by Sree Mukhi and has actress Regina Cassandra as the guest of its maiden episode. When the promo of the food-based show was out recently, it felt like just another TV show. 

It’s because Sree Mukhi is its host. The anchor is a popular television face but she has been seen enough on TV already. Why should Aha, the only important Telugu-only OTT platform, do it in a routine manner? The audience have enough of TV anchors already. 

Sree Mukhi and the likes have a certain style. An OTT platform seeking to cater to a new set of audience must rise above the TV faces and offer something new. 

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