Re-branding of Prabhas’ birthday may set a trend

Prabhas’ birthday, which falls on October 23, has been rebranded. From this year, it will be known as the Global Prabhas Day. This is the first-of-its-kind christening of a star’s birthday in India. 

For now, the title is yet to catch up with the general audience. Prabhas’ fans, who are active on social media, will lap it up in an instant. Already, the hashtag has been used by many on Twitter, Facebook and Instagram. 

But the question is, will the name ‘Global Prabhas Day’ attract the attention of non-fans? Will they see it as pompous or funny or both? Only time will tell.
For now, it can be safely said that the birthdays of several other stars will likely be given their own name by PR agencies in the future. After all, who doesn’t like rebranding? 

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