Threat of a third wave to expedite OTT deals?

Although theatres are likely to operate in the Telugu States at 50% capacity from the first week of July, the lingering threat of a third wave might mean that quite a few notable films will choose the OTT route. 

Nithin’s ‘Maestro’ has woken up early. Weeks ago, it made a deal with Disney+Hotstar after deciding to skip a theatrical release. ‘Maestro’ might most likely hit the OTT platform in July first half. 

Should the third wave arrive sooner than expected, a few more movies could opt for the OTT route out of no choice. Most of the producers have been hoping that July and August will offer space for small and medium films to play in theatres. Their calculations will go for a toss if the pandemic is back in full force. 

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